How to Read a Swatch Reference Code: A Collector's Decoder Guide

by MAZEN AAMA
Every Swatch has a reference code on the case back — but what does it mean? This guide teaches you how to decode any Swatch reference code like a pro.
Swatch 30 Anniversay special edition

Swatch 30 Anniversay special edition

by Mr Swatch
As Swatch celebrates 30 years of creating colorful, exciting watches in line with the latest trends, the incredible story of Swatch is embodied in ...
Mother day special

Mother day special

by Mr Swatch
Inspired by Russian folklore, we have created a lovely Mother's Day gift — a set of five nested Matryoshka dolls with three watches hidden inside. ...
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